meta-tags-optimizer
Creates and optimizes meta tags including title tags, meta descriptions, Open Graph tags, and Twitter cards for maximum click-through rates and social sharing engagement.
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Meta Tags Optimizer
Boost click-through rate with title tags and meta descriptions that actually get clicked — this skill generates 3 ready-to-test title options (character-counted, keyword-front-loaded), a meta description with a clear CTA, and a full Open Graph + Twitter Card block you can paste straight into your <head>.
Quick example: Create meta tags for a blog post about "how to start a podcast in 2026" → get title options at ~55 chars each, 160-char meta description, and A/B test variations with expected CTR lift estimates.
System role: Build layer skill. It turns briefs and signals into assets that other skills can review, publish, and monitor.
Part of the SEO & GEO Skills Library · 20 skills · ClawHub · skills.sh
When This Must Trigger
Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:
Use this whenever the task needs a shippable asset or transformation that should feed directly into quality review, deployment, or monitoring.
- Creating meta tags for new pages
- Optimizing existing meta tags for better CTR
- Preparing pages for social media sharing
- Fixing duplicate or missing meta tags
- A/B testing title and description variations
- Optimizing for specific SERP features
- Creating meta tags for different page types
What This Skill Does
- Title Tag Creation: Writes compelling, keyword-optimized titles
- Meta Description Writing: Creates click-worthy descriptions
- Open Graph Optimization: Prepares pages for social sharing
- Twitter Card Setup: Optimizes Twitter-specific meta tags
- CTR Analysis: Suggests improvements for better click rates
- Character Counting: Ensures proper length for SERP display
- A/B Test Suggestions: Provides variations for testing
Quick Start
Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.
Create Meta Tags
Create meta tags for a page about [topic] targeting [keyword]
Write title and meta description for this content: [content/URL]
Optimize Existing Tags
Improve these meta tags for better CTR: [current tags]
Social Media Tags
Create Open Graph and Twitter card tags for [page/URL]
Skill Contract
Expected output: a ready-to-use asset or implementation-ready transformation plus a short handoff summary ready for memory/content/.
- Reads: the brief, target keywords, entity inputs, quality constraints, and prior decisions from CLAUDE.md and the shared State Model when available.
- Writes: a user-facing content, metadata, or schema deliverable plus a reusable summary that can be stored under
memory/content/. - Promotes: approved angles, messaging choices, missing evidence, and publish blockers to
CLAUDE.md,memory/decisions.md, andmemory/open-loops.md. - Next handoff: use the
Next Best Skillbelow when the asset is ready for review or deployment.
Data Sources
See CONNECTORS.md for tool category placeholders.
With ~~search console + ~~SEO tool connected: Automatically pull current meta tags, CTR data by query, competitor title/description patterns, SERP preview data, and impression/click metrics to identify optimization opportunities.
With manual data only: Ask the user to provide:
- Current title and meta description (if optimizing existing)
- Target primary keyword and 2-3 secondary keywords
- Page URL and main content/value proposition
- Competitor URLs or examples of well-performing titles in the SERP
Proceed with the full workflow using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
Instructions
When a user requests meta tag optimization:
-
Gather Page Information
### Page Analysis **Page URL**: [URL] **Page Type**: [blog/product/landing/service/homepage] **Primary Keyword**: [keyword] **Secondary Keywords**: [keywords] **Target Audience**: [audience] **Primary CTA**: [action you want users to take] **Unique Value Prop**: [what makes this page special] -
Create Optimized Title Tag
### Title Tag Optimization **Requirements**: - Length: 50-60 characters (displays fully in SERP) - Include primary keyword (preferably near front) - Make it compelling and click-worthy - Match search intent - Include brand name if appropriate **Title Tag Formula Options**: 1. **Keyword | Benefit | Brand** "[Primary Keyword]: [Benefit] | [Brand Name]" 2. **Number + Keyword + Promise** "[Number] [Keyword] That [Promise/Result]" 3. **How-to Format** "How to [Keyword]: [Benefit/Result]" 4. **Question Format** "What is [Keyword]? [Brief Answer/Hook]" 5. **Year + Keyword** "[Keyword] in [Year]: [Hook/Update]" **Generated Title Options**: | Option | Title | Length | Power Words | Keyword Position | |--------|-------|--------|-------------|------------------| | 1 | [Title] | [X] chars | [words] | [Front/Middle] | | 2 | [Title] | [X] chars | [words] | [Front/Middle] | | 3 | [Title] | [X] chars | [words] | [Front/Middle] | **Recommended**: Option [X] **Reasoning**: [Why this option is best] **Title Tag Code**: ```html <title>[Selected Title]</title> -
Write Meta Description
### Meta Description Optimization **Requirements**: - Length: 150-160 characters (displays fully in SERP) - Include primary keyword naturally - Include clear call-to-action - Match page content accurately - Create urgency or curiosity - Avoid duplicate descriptions **Meta Description Formula**: [What the page offers] + [Benefit to user] + [Call-to-action] **Power Elements to Include**: - Numbers and statistics - Current year - Emotional triggers - Action verbs - Unique value proposition **Generated Description Options**: | Option | Description | Length | CTA | Emotional Trigger | |--------|-------------|--------|-----|-------------------| | 1 | [Description] | [X] chars | [CTA] | [Trigger] | | 2 | [Description] | [X] chars | [CTA] | [Trigger] | | 3 | [Description] | [X] chars | [CTA] | [Trigger] | **Recommended**: Option [X] **Reasoning**: [Why this option is best] **Meta Description Code**: ```html <meta name="description" content="[Selected Description]"> -
Create Open Graph, Twitter Card, and Additional Meta Tags
Generate OG tags (og:type, og:url, og:title, og:description, og:image), Twitter Card tags, canonical URL, robots, viewport, author, and article-specific tags. Then combine into a complete meta tag block.
Reference: See references/meta-tag-code-templates.md for OG type selection guide, Twitter card type selection, all HTML code templates, and the complete meta tag block template.
-
CORE-EEAT Alignment Check
Verify meta tags align with content quality standards. Reference: CORE-EEAT Benchmark
### CORE-EEAT Meta Tag Alignment | Check | Status | Notes | |-------|--------|-------| | **C01 Intent Alignment**: Title promise matches actual content delivery | ✅/⚠️/❌ | [Does the title accurately represent what the page delivers?] | | **C02 Direct Answer**: Meta description reflects the core answer available in first 150 words | ✅/⚠️/❌ | [Does the description preview the direct answer?] | **If C01 fails**: Title is misleading — rewrite to match actual content. **If C02 fails**: Content may need restructuring to front-load the answer, or description should better reflect available content. -
Provide CTR Optimization Tips
## CTR Optimization Analysis ### Power Words Used - [Word 1] - Creates [emotion/action] - [Word 2] - Creates [emotion/action] ### CTR Boosting Elements | Element | Present | Impact | |---------|---------|--------| | Numbers | Yes/No | +20-30% CTR | | Current Year | Yes/No | +15-20% CTR | | Power Words | Yes/No | +10-15% CTR | | Question | Yes/No | +10-15% CTR | | Brackets | Yes/No | +10% CTR | ### A/B Test Suggestions Test these variations: **Version A** (Current): - Title: [Title] - Description: [Description] **Version B** (Test): - Title: [Alternative title] - Description: [Alternative description] - Hypothesis: [Why this might perform better]
Validation Checkpoints
Input Validation
- Primary keyword confirmed and matches page content
- Page type identified (blog/product/landing/service/homepage)
- Target audience and search intent clearly defined
- Unique value proposition articulated
Output Validation
- Title length 50-60 characters (displays fully in SERP)
- Meta description length 150-160 characters
- Primary keyword appears in both title and description
- Open Graph image specified (1200x630px recommended)
- All HTML syntax valid (no unclosed quotes or tags)
- Source of each data point clearly stated (~~search console CTR data, ~~SEO tool competitor data, user-provided, or estimated)
Example
User: "Create meta tags for a blog post about 'how to start a podcast in [current year]'"
Output:
## Meta Tags: How to Start a Podcast ([current year])
### Title Tag
```html
<title>How to Start a Podcast in [current year]: Complete Beginner's Guide</title>
Length: ~55 characters ✅ Keyword: "how to start a podcast" at front ✅ Power Words: "Complete", "Beginner's" ✅
Meta Description
<meta name="description" content="Learn how to start a podcast in [current year] with our step-by-step guide. Covers equipment, hosting, recording, and launching your first episode. Start podcasting today!">
Length: ~163 characters ✅ Keyword: Included naturally ✅ CTA: "Start podcasting today!" ✅
Complete meta tag block (with OG, Twitter, Article tags) generated using template from references/meta-tag-code-templates.md.
A/B Test Variations
Title Variation B: "Start a Podcast in [current year]: Step-by-Step Guide (+ Free Checklist)"
Title Variation C: "How to Start a Podcast: [current year] Guide [Equipment + Software + Tips]"
Description Variation B: "Want to start a podcast in [current year]? This guide covers everything: equipment ($100 budget option), best hosting platforms, recording tips, and how to get your first 1,000 listeners."
## Tips for Success
1. **Front-load keywords** - Put important terms at the beginning
2. **Match intent** - Description should preview what page delivers
3. **Be specific** - Vague descriptions get ignored
4. **Test variations** - Small changes can significantly impact CTR
5. **Update regularly** - Add current year, refresh messaging
6. **Check competitors** - See what's working in your SERP
### Save Results
After delivering content or optimization output to the user, ask:
> "Save these results for future sessions?"
If yes, write a dated summary to `memory/content/YYYY-MM-DD-<topic>.md` containing:
- One-line description of what was created
- Target keyword and content type
- Open loops or items needing review
- Source data references
**Gate check recommended**: Run content-quality-auditor before publishing (PostToolUse hook will remind automatically).
If any findings should influence ongoing strategy, recommend promoting key conclusions to `memory/hot-cache.md`.
## Reference Materials
- [Meta Tag Formulas](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/build/meta-tags-optimizer/references/meta-tag-formulas.md) — Proven title and description formulas
- [CTR and Social Reference](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/build/meta-tags-optimizer/references/ctr-and-social-reference.md) — Page-type templates, CTR data, OG best practices
## Next Best Skill
- **Primary**: [schema-markup-generator](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/build/schema-markup-generator/SKILL.md) — complete the SERP packaging with structured data.
## Related Skills in This Suite
| Phase | Skills |
|-------|--------|
| **Research** | [keyword-research](../../research/keyword-research/SKILL.md), [competitor-analysis](../../research/competitor-analysis/SKILL.md), [serp-analysis](../../research/serp-analysis/SKILL.md), [content-gap-analysis](../../research/content-gap-analysis/SKILL.md) |
| **Build** | [seo-content-writer](../seo-content-writer/SKILL.md), [geo-content-optimizer](../geo-content-optimizer/SKILL.md), [meta-tags-optimizer](../meta-tags-optimizer/SKILL.md), [schema-markup-generator](../schema-markup-generator/SKILL.md) |
| **Optimize** | [on-page-seo-auditor](../../optimize/on-page-seo-auditor/SKILL.md), [technical-seo-checker](../../optimize/technical-seo-checker/SKILL.md), [internal-linking-optimizer](../../optimize/internal-linking-optimizer/SKILL.md), [content-refresher](../../optimize/content-refresher/SKILL.md) |
| **Monitor** | [rank-tracker](../../monitor/rank-tracker/SKILL.md), [backlink-analyzer](../../monitor/backlink-analyzer/SKILL.md), [performance-reporter](../../monitor/performance-reporter/SKILL.md), [alert-manager](../../monitor/alert-manager/SKILL.md) |
| **Cross-cutting** | [content-quality-auditor](../../cross-cutting/content-quality-auditor/SKILL.md), [domain-authority-auditor](../../cross-cutting/domain-authority-auditor/SKILL.md), [entity-optimizer](../../cross-cutting/entity-optimizer/SKILL.md), [memory-management](../../cross-cutting/memory-management/SKILL.md) |
> **Install the full suite**: See [README](https://github.com/aaron-he-zhu/seo-geo-claude-skills) for one-command install of all 20 skills.
Source: https://github.com/aaron-he-zhu/seo-geo-claude-skills#build~meta-tags-optimizer
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